DALLAS, TEXAS, October 2025

ArthroLase Wins the Purple Cow Award for Innovation & Impact

ArthroLase is honoured to receive the Purple Cow Award for Innovation and Impact from Device Nation, one of the most respected media voices in the orthopaedic community.

Presented by Kevin Brown, host of Device Nation, the Purple Cow Award recognises the most innovative company showcased at major global orthopaedic conferences. This year, the honour was awarded to ArthroLase at the 2025 American Association of Hip and Knee Surgeons (AAHKS) meeting in Dallas, recognising originality, transformative vision, and real-world impact. It highlights ArthroLase’s emergence as a leader in next-generation joint replacement technology.

What the Purple Cow Represents

The term “Purple Cow” was coined by marketing thought leader Seth Godin to describe something truly remarkable — something that stands out unmistakably in a field of ordinary cows.

In that spirit, Device Nation’s Purple Cow Award honours companies and technologies that capture attention through genuine innovation, bold ideas, and meaningful contributions to the orthopaedic industry.

For ArthroLase, this award represents more than recognition; it validates a decade-long commitment to transforming joint replacement through ingenuity, precision, and purpose.

“We’re proud to be acknowledged by Device Nation for technology that is reshaping what’s possible in orthopaedics,”
— Brett Robertson, CEO, ArthroLase

Transforming Joint Replacement

At ArthroLase, our focus is clear: to integrate precision laser robotics, cementless fixation, resurfacing implants, and bone preservation into one seamless system that delivers transformational value for surgeons, patients, and healthcare systems alike.

At the core of this transformation lies a technology stack refined over more than a decade of focused innovation, combining:

• High-Speed Laser Bone Shaping
• Surgical Robotics
• Real-Time 3D Digital Sensing
• AI Assistance
• Next-Generation Bone-Sparing Implants

Fast. Smart. Precise.

The Future of Joint Replacement is Here.